Lottery Market in the US – Trends, Drivers, and Vendor Analysis Through 2022 | Technavio

LONDON – ( ) – lottery
       market in the US
is expected to grow at a CAGR of close to 6% during
       the period 2018-2022, according to a new market research study by Technavio .

The report categorizes the lottery
       market in the US
by type (scratch-off games, terminal-based games,
       sports lotteries) and by platform (traditional and online). The report
       also determines the geographic breakdown of the market in terms of
       detailed analysis and impact.

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Market driver: higher reach of online lottery

Higher customer reach is one of the most attractive features offered by
       online lotteries. It does not require any physical presence of the the
       players as this activity is Internet-based. This gives the players
       convenience of playing from any location within the country
       adoption rate among the young population is high as these online
       lotteries are played through computing and mobile devices. One of the
       strongest platforms, which is mobile advertisements, have a wider reach
       to those who refrain from going to lottery venues.

According to a senior analyst at Technavio for gaming
research, In the US, the average age of an individual visiting a
       casino is 45, the online gamer is 34 and lottery player is 18. However,
       the minimum age limit is 18, which is followed by a number of states.
       The wide reach of the online medium for lotteries will drive the market
       growth during the forecast period. ”

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Market trend: growing number of online women gambler

The number of female participants in the online gaming market in the US
       is the increasing. In the online gaming market, this segment accounted for
       more than 40% revenues. One of the major reason for this growth is that
       players are not bound to buy lottery tickets from a location, they can
       It has been observed that women gamble privately
       through their personal devices. This anonymity helps women feel more
       confident and less intimidated by the large number of male players.

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Some of the players in the market

  • California State Lottery
  • Florida Lottery
  • New York State Lottery
  • Texas Lottery Commission

Due to the presence of many large and small established vendors, the lottery
       market in the US
is highly competitive. Product portfolio, pricing,
       prize money, credibility, application availability, varieties, and
       payment options are the basis of the intense competition. Vendors are
       also investing in planning, designing, developing, acquiring new
       players, and expanded existing facilities. As the vendors will deliver
       numerous gaming options to players to gain an advantage, the competitive
       scenario is expected to become more intense.

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       market in the US report
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