The report categorizes the lottery
market in the US by type (scratch-off games, terminal-based games,
sports lotteries) and by platform (traditional and online). The report
also determines the geographic breakdown of the market in terms of
detailed analysis and impact.
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Market driver: higher reach of online lottery
Higher customer reach is one of the most attractive features offered by
online lotteries. It does not require any physical presence of the the
players as this activity is Internet-based. This gives the players
convenience of playing from any location within the country
adoption rate among the young population is high as these online
lotteries are played through computing and mobile devices. One of the
strongest platforms, which is mobile advertisements, have a wider reach
to those who refrain from going to lottery venues.
According to a senior analyst at Technavio for gaming
research, In the US, the average age of an individual visiting a
casino is 45, the online gamer is 34 and lottery player is 18. However,
the minimum age limit is 18, which is followed by a number of states.
The wide reach of the online medium for lotteries will drive the market
growth during the forecast period. ”
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Market trend: growing number of online women gambler
The number of female participants in the online gaming market in the US
is the increasing. In the online gaming market, this segment accounted for
more than 40% revenues. One of the major reason for this growth is that
players are not bound to buy lottery tickets from a location, they can
It has been observed that women gamble privately
through their personal devices. This anonymity helps women feel more
confident and less intimidated by the large number of male players.
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Some of the players in the market
- California State Lottery
- Florida Lottery
- New York State Lottery
- Texas Lottery Commission
Due to the presence of many large and small established vendors, the lottery
market in the US is highly competitive. Product portfolio, pricing,
prize money, credibility, application availability, varieties, and
payment options are the basis of the intense competition. Vendors are
also investing in planning, designing, developing, acquiring new
players, and expanded existing facilities. As the vendors will deliver
numerous gaming options to players to gain an advantage, the competitive
scenario is expected to become more intense.
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